Why buy British?

Are you keen to choose naturally-grown, seasonal flowers to brighten your work-space?  Buying British is a great way to achieve this.  Or perhaps you are an eco-minded bride who would like to have your flowers sourced more locally?

For me, I am often trying to capture something of the essence of an English summer garden or summer meadow in the displays I create for venues and businesses, and this is so beautifully achieved with the authenticity of old-fashioned British blooms, that have been grown together naturally in-season.

In the same way as has happened in the food and drink industry, the home-grown cut flower industry is expanding once again, having experienced a decline in recent years. There’s something rather special about knowing where and how your flowers were grown.

What flowers are available?

A wonderful array of British flowers is on offer. Here are the most readily-available:

Spring: Of course, daffodils and tulips are in bountiful supply, but in addition there are gorgeously-scented smaller narcissi; anemones with their lovely velvety dark centres; wonderfully delicate ranunculus with their hundreds of petals; beautiful hazy-blue scilla (Blue Bells) and pussy willow is great for adding texture and extra interest to displays.

As we come into late-Spring, you can expect to see the beautifully fragranced Lily of the Valley and sweetly-scented stock (matthiola).

Summer: Peonies (see the right-hand image) must surely be one of our garden favourites and are available in early summer. We also have dahlias, which are available in a kaleidoscope of colour (see the red and yellow flowers in the middle photo); the electric blues of cornflowers (see the first image), delphinium and agapanthus; cheerful brightly-coloured sunflowers and lilies; tall, majestic, bell-shaped campanula in purples (as in the middle image) and pink; and prettily frilly pale purple scabiosa (see the middle image).  In addition, for smaller dainty “filler” flowers there is gypsophila, aster, statice (see the pale purple in the left photo) and phlox.

Autumn:  Nerines and kaffir lilies are two classic autumn flowers, and anemones also come into season again in the autumn. Some summer flowers will continue to crop into the autumn too.  This is also a great time of year for foliages, such as plum-coloured smoke-bush, silvery-blue eucalyptus and berried ivy.

All through the growing season: A number of flowers are available across the seasons.  Alstroemeria (see the yellow and orange flowers in the middle image) are an unsung hero of the flower-world.  They have a beautiful shape and are versatile as there are so many different varieties in so many different colours.  Sweet Williams have a wonderful palette of reds, pinks and white all on their own (see the pink in the left and right-hand photos).  Astrantia are often available across the seasons too.  They are currently popular and are a lovely rustic-looking flower (see the pale pink in the left and right-hand images).


Florissimo is proud to take part in New Covent Garden Flower Market’s annual British Flowers Week, which takes place each June.- see the Florissimo News page.

The flowers available from week to week cannot always be predicted, but our traditional British garden favourites simply cannot be matched for their beauty when sourced from British growers rather than imported. I use as many British-grown flowers as possible. My Simply flowers service for businesses and homes uses 100% British-grown flowers, using the best in-season British-grown flower each week.  I have selected only the best British growers.  If you would like to discuss ordering British flowers for your business or home, or for your wedding, please contact Heather on 01939 262871 or 07890 737954 or drop me an email on the Contact page.


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